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NovoCultivate is a real-time soil analysis for optimizing soil health and overall cultivation. It utilizes a single probe with sensors for transmission of soil moisture, salinity, aeration, and respiration.  It identifies the nutrient content – nitrogen, ammonium and phosphorus, potassium, organic carbon, and magnesium.  The system further measures soil temperature, moisture, type and texture, and pH value.

NovoCultivate provides farmers with an advanced, easy-to-use tool for measuring and monitoring soil content and parameters for farmers to optimize their crop quality and reduce costs associated with the transportation and wait time to obtain a laboratory-based analysis.  Our probe contains sensors for analyzing soil for Nitrogen (N), Phosphorous (P) and Potassium (K), organic carbon content, as well as temperature, moisture and pH. The farmers will benefit from an intelligent analysis of soil composition based on big data for deriving the ideal composition and parameters to optimize the specific plants being measured.

List of Sensors:

Nitrogen- N

Phosphorous- P

Potassium-K

Organic Carbon- C

Temperature

Moisture

PH

The sensors will be embedded in a prob.

Prob will be inserted in the soil permanently.

Each probe has sensors on two depths that collect and transmit the data. Targeted depths are tentatively planned to be 20 cm and 60 cm. The exact depths will be determined after further review and deliberation during design process.

The wireless system connected to the prob (above the soil) will transmit the data to the cloud base dashboard.

 

How NovoCultivate differentiates from competitors?

Primarily from its AI intelligence, the combination of probe and cloud-based software not only analyses the soil but offers solutions (such as what to use to correct conditions) and includes a notification system.  

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BRIEF INFO

Saeid Pourkashani, Chief Executive Officer

Mr. Pourkashani is a professional horticulturist and agriculture farmer who contributes 42 years’ experience as an entrepreneur farmer, managing his own wheat farm since 1979.  In this role, he supervises the work of farmers, closes contracts with buyers, participates in international conferences for farming education, and many more.

Aliakbar Houshangi, Chief Operating Officer

 Mr. Houshangi is a specialist in floriculture with over 19 years of active experience in floriculture development, management of high-growth organization, and long-range planning.  He has served as the CEO of Pishram Kish since January 2003.  In this role, he is responsible for records of activities, monitors market activity, and plans crop preparation and production. 

Masoumeh Razban, Chief Technology Officer

 Ms. Razban contributes 21 years’ experience in computer technology.  In her role as the Computer Technician with Alvan Paint Co., since 2001, she is responsible for updating software according to new hardware applications; developing and directing software testing and validation.  She supervises programmers, technologists and technicians along with other responsibilities.

 

Mandana Nasser, Director of Sales and Marketing

 Ms. Nasser contributes 18 years 'of marketing and executive management experience.  Since 2019, Ms. Nasser has provided marketing oversights, managed advertising activities to enhance brand awareness and sales in her role as the Marketing and Advertising Manager and Member of Board of Directors at the Sevapars Company. She runs various marketing campaigns and provides the essential tools for digital marketing.